Garden's
path
Garden's Path is an existing Toronto Florist Business. As a school project, I decided to give them a new brand identity.
In the new logo, the business name is emphasized. It is accompanied by an illustrative flower to help quickly communicate the store's services. Placing these elements within two squares emulates the shape of stones from a garden's path. The new look has a decorative contemporary, and appealing look.
2023
OCADu
Existing logo
Poster Designs
The colours used in this poster are inspired by springtime. The use of squares references back to the square-shaped stone in a garden's path.
Social Media
Again, the square shape is applied. The Instagram ad colours change depending on what bouquet is being advertised.
Redesigned logo
Rounded corners and serifs allow the logo to appear more decorative and organic, like plants and flowers.
The colours used in this poster are inspired by fall. Simply changing the colours and keeping the square shapes shows adaptability and continuity in the brand identity.
Wrapping paper
The wrapping paper options feature a variety of stone patterned looks. This emulates the idea of flowers being enveloped and surrounded by stone in a garden.
