now wear?Target Audience
Mission
A bold typeface inspired the logo. Each character was refined to improve readability while remaining visually interesting. The prominent orange question mark emphasizes the brand’s mission to provoke thought and encourage careful consideration of consumer habits within the fashion industry.
Now Wear? is a sustainable clothing company I invented to brand during my thesis class at OCADU. It's a trendy, expressive business that aims to inspire others to approach what they wear wisely.
Where is fashion going? We decide.
2023
OCADu
Brand identity
Logo creation
Trendy
Sustainable
Expressive
Creative Direction by Shaelyn Campbell
Photography by Maurice Nseiri and Ruixin Tian
Styling by Shaelyn Campbell
Now Wear? is set to appeal to a younger generation who are exploring how they want to express themselves through their clothing and are immersed in trendy online fads.
Now Wear?’s mission is to inspire others to approach fashion in a sustainable way! The featured products show different approaches to dealing with the worlds excess fabric, all while embracing individuality and self expression. company that sells clothing items and accessories that are all used, repurposed, upcycled and/or hand-done. It combines the flashiness found in trendy clothing stores with sustainability.
